Chances are you’ve recently seen this message in emails and on your favorite websites. And chances are you’ve given it the same amount of thought you always give privacy policies: very little. Most of us just want to check the little box and get on with it. But privacy breaches such as the Facebook/Cambridge Analytica scandal are a reminder to take personal data privacy seriously.
Political and practical concerns make similar legislation in the US highly unlikely for now, but there are steps you can take to protect yourself. You can start by changing your default privacy settings. The Washington Post has a good starter guide for managing your accounts with Facebook, Google, Amazon, Microsoft, and Apple. While this will result in a less personalized user experience with some features like Google Maps, Microsoft's Cortana, and Facebook's eerily relevant ads, you can rest a little easier knowing at least some of your personal data is just that: personal.
Google: We really value your privacy— Marques Brownlee (@MKBHD) December 31, 2017
Twitter: We’d never collect anything
Apple: We securely encrypt everything on-device.
Facebook: Literally gives you an ad for something you dreamt about